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Published: Mon, March 06, 2017
Hi-Tech | By Lula West

Vodafone, Airtel and Idea hit Jio with their new plans

Vodafone, Airtel and Idea hit Jio with their new plans

The offer comes in after, Reliance Jio announced its services to go commercial after their Happy New Year offer comes to end on March 31 this year.

Idea has also joined Vodafone and Airtel, and has now come up with a new plan to counter. While the other service providers don't have a condition on when the 1GB data can be used in the day, Airtel has imposed a cap.

"Jio is India's only 5G ready network due to its elastic network and deep fiber", the presentation said, adding it is "well positioned to achieve more than 50 per cent revenue market share".

For instance, for its first 100 million subscribers, Jio has launched a special membership plan known as Jio Prime.

⇒ With a recharge of Rs 303, Jio's Prime members will get 1GB 4G data per day.

App subscriptions - This is another difference where Jio beats Airtel.

⇒ The Rs 303 offer will also buy you unlimited free calls and SMSes. The new Rs 145 data pack can get you a good 14GB of data for almost half a month. Though Airtel has not answered to it yet, the rules of its plan state that on Rs. 345 plan, you will be able to get incoming calls for free when you are on roaming but outgoing calls will be chargeable.

"While it didn't make sense to match Jio's free offer, we believe Bharti has decided that it will not hesitate from matching Jio's paid offers", the Swiss brokerage said.

Market size: Reliance Jio expects the Indian telecom market to expand from Rs 2 lakh crore to Rs 3 lakh crore by 2020-2021, of which data would constitute a major portion. Its entry, with zero tariffs until 31 March, has unleashed a price war in the telecom industry, with incumbents cutting rates to retain customers.

For Vodafone customers, there is no membership required to avail the offer. Users who want to use the entire 1GB data whenever they want, will have to subscribe to the Rs 549 plan.

"We find it positive that Jio has chosen not to start the actual revenue paying scheme from April at steeply discounted tariffs, but at around Rs311 per month (Rs303 plus the equated monthly portion of the Rs99 annual fee for Jio Prime), which is higher than the average industry ARPUs", says a March 1 report by JP Morgan.

Digital services line-up: Jio showcased an impressive line-up of current digital services (online TV, cinema, music and payments) and a few upcoming ones such as the "connected car". Reliance Jio has nearly forced other telecom operators to come up with affordable mobile plans.

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